Lego's plans for future brand experiences will include digital elements
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
Custom LEGO Kits - Corporate Gifts – Brick Loot
LEGO | History & Facts | Britannica
![Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT](https://brickarchitect.com/wp-content/uploads/2020/09/Brick_Architect-LEGO_x_Adidas_Levi-Cover_Image.jpg "Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT")
Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT
What It Takes to Build a Killer Brand in 2018 and Beyond | Inc.com
Which co-branding partnerships have impressed you of late? | Marketing Management Blog T1 2015
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
Why Lego became the Apple of toys and why I filled my ceiling with untouched Lego sets - The Dualarity
Everyone Is Awesome: Lego to launch first LGBTQ+ set | LGBTQ+ rights | The Guardian
Airbnb partners with LEGO for brick-tacular competition - Because
The LEGO® Brand - About Us - LEGO.com
![Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT](https://brickarchitect.com/wp-content/uploads/2020/09/lego-x-levis-1200x400.jpg "Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT")
Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT
Brand Identity & Experience
LEGO Collaborations | Official LEGO® Shop US
Lego Final Audit Book
Lego - Wikipedia
The Dangers of Co-Branding: Lego to End Partnership with Shell
The Dangers of Co-Branding: Lego to End Partnership with Shell
LEGO, ou la passion du licensing et du cobranding - Le Monde Change
The Dangers of Co-Branding: Lego to End Partnership with Shell
LEGO's Co-creation- Profit and Innovation around the brick box
Designing a Brand Identity Model for The Lego Group | Vivaldi
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
